A new survey reveals current car buyers desire to go back to the showroom environment

A new survey suggests car buyers want to go back to the showrooms

A recent survey has shown that just 10% of UK consumers are ready to jump on the trend for a purely online car buying experience. However, this is not stopping companies from cutting ties with traditional dealerships and expanding their delivery services to meet customers' needs.

A new study by JudgeService found that only about one tenth of all shoppers plan to buy cars exclusively through an entirely digital process facilitated by click-and-collect or even click-and-delivery options instead of going into a physical dealership showroom at some point during the purchase process. new survey confirms car buyers want to go back to showrooms to buy cars

Although there was an increase in online car shopping during COVID-19 lockdown periods, new research from JudgeService shows that 73% of people still want to visit a dealership when they buy their next vehicle. The data contradicts the apparent impetus of internet commerce brands like Cinch, Cazoo and Carwow.

JudgeService believes that the survey results fly in the face of the widespread belief that younger buyers would be the most likely to be most comfortable with a completely online car buying service. Indeed the survey concluded that the 36-45 age range was the happiest buying online. However, the general differences between the age ranges were not significant.

JudgeService's research found that 81% of car owners want to change their car as soon as possible, highlighting a potential retail bonanza despite the shortage of new vehicles and rising prices of used car stock.

Manufacturers still aiming at taking the car buying process online.

Despite these findings, it seems as if many major automakers have been preparing themselves for such changes over time, and some have confirmed they expect the whole car buying experience to move entirely online in the next few years.

Mercedes-Benz has stated already that by 2025, a quarter of all sales will be made online. Skoda plans on making 20% of vehicle sales available digitally in 2020; 100% of Volvo vehicles purchased from 2030 onward are expected to take place through digital channels exclusively.