Author Bio: Mark Griffiths - Director & GAP Insurance Expert

 

Mark Griffiths is the co-founder and Director of Aequitas Automotive Ltd, the company behind several of the UK's most respected GAP insurance brands, including Total Loss GAP, EasyGAP, Shortfall and GapInsurance123.

 

What makes Mark almost unique in the UK is that he has first-hand experience at nearly every level of the GAP Insurance market. In 2001, Mark worked in the franchised main dealer network, selling GAP Insurance to UK car buyers, first as a new-car sales executive and later as a franchise Business Manager. During his time in car dealerships, he gained knowledge of financing methods (PCP Finance, Hire Purchase, and Lease) as well as additional product sales, such as Paint Protection, service plans, tyre insurance, alloy wheel insurance, cosmetic repair insurance, and GAP Insurance. 

 

In 2004, Mark was involved in a serious car accident, with over 8 hours of surgery and a week in hospital, he understood just how easily a car can be involved in an accident, what financial impact that can have and how GAP Insurance can be pivotal in protecting that risk. 

 

With over 25 years of experience in the automotive and insurance sectors, Mark has developed a deep understanding of consumer needs in the motor industry. In 2010, he co-launched Aequitas Automotive with a vision to simplify and innovate the GAP insurance market. The brands under Aequitas Automotive Ltd's control have provided hundreds of thousands of UK car owners with value-for-money insurance options. 

 

Mark played a pivotal role in developing the revolutionary 3-in-1 Vehicle Replacement GAP product in 2015, a concept now widely adopted by other providers. Under his leadership, Total Loss GAP has become known for its transparent policies, FCA-authorised status, and commitment to customer service.

 

Mark is also a Director of Commendis Ltd, which provides distribution, design and consultancy services in the insurance field. 

 

A graduate of the University of Liverpool, Mark combines academic insight with practical experience to deliver informative and trustworthy content on insurance-related topics. His articles aim to demystify financial products and empower consumers to make confident decisions.

 

When he's not driving forward innovation in the GAP insurance space, Mark enjoys classic TV, cars, and watching most sports.

 

You can contact Mark via email at [email protected] 

 

or connect with him on LinkedIn at https://www.linkedin.com/in/gapinsurance.